News

Performance Bicycle recognized for enhancing the shopping experience

CHAPEL HILL, NC – Performance Bicycle®, the No. 1 choice for people who love to ride, has been acknowledged as the Best Omni-Channel Retailer by Interbike, the largest bicycle industry trade show in North America.  The 2016 Interbike award recognizes the unparalleled shopping experience that Performance Bicycle provides by embracing the digital retail landscape to successfully complement their…

Rudy Project Adds Dynamic and Versatile Sunglass to 2017 Sports Casual Collection: the Airgrip

Denver, CO – Rudy Project, manufacturers of high-tech eyewear for outdoor enthusiasts, is proud to present a brand new sunglass designed for sport and lifestyle wear alike: the Airgrip. The aesthetically crafted frame combines Italian styling and adaptable features to support a multitude of uses, all while protecting the wearer’s eyes in a unique wraparound style that…

SHFT introduces Watt Measurement and Real-time Voice Coaching for Runners

Boston, MA – September 29, 2016 – SHFT, a Denmark-based company, is introducing a new segment to the wearable tech category called Running Trainable Technology with its new Intelligent Virtual Running Coach App. SHFT wants to help runners improve their technique and energy consumption by eliminating unnecessary and inappropriate movements in their running pattern and instead,…

BOCO Gear Supports The ChadTough Foundation

BOCO Gear, the leader in technical performance headwear, supported The ChadTough Foundation at its third annual RunTough for ChadTough race last Saturday, September 24.  The ChadTough Foundation was formed in honor of Chad Carr to raise awareness and research dollars for pediatric brain tumors with an emphasis on Diffuse Intrinsic Pontine Glioma (DIPG). Chad, the grandchild of former University of…

ProForm® Sponsors Emmanuel’s Ride For Change

Logan, Utah– Emmanuel’s Ride for Change begins October 1, 2016, when athlete, activist and cyclist Emmanuel Yeboah departs Dallas, Texas for Washington, D.C. as he shares his message of hope and determination for disabled people with the world. ProForm®, inventors of the ProForm Tour de France cycle and other innovative equipment, is the lead sponsor of the charity ride. …

ROKA Triathletes Earn ITU World Champion Titles

DALLAS, Texas, September 28, 2016 – ROKA Sports, Inc. a Dallas-based performance multisport brand, today congratulated two of its professional triathletes, Flora Duffy and Mario Mola, on their historic victories at the International Triathlon Union (ITU) World Triathlon Series (WTS) Grand Final in Cozumel, Mexico. Comprised of eight rounds of competition around the globe and culminating in the…

Triathlete Launches Redesigned Triathlete.com

San Diego, CA – September 28, 2016 – Triathlete, the world’s leading multisport media brand, has launched a completely redesigned Triathlete.com. The brand new website features a cleaner layout, easier-to-read font, simplified social sharing, responsive design and improved search to help athletes quickly find the content they’re looking for. “It’s been more than seven years since our last…

Beachbody Announces “Make Me an IRONMAN” Campaign

Santa Monica, CA, September 28, 2016 – Beachbody Performance today announced a nationwide initiative to help everyday people realize a life-long goal of becoming an IRONMAN®. As part of its continuing dedication to promoting healthy lifestyles, and with the cooperation of IRONMAN, Beachbody Performance is inviting people from all walks of life to realize their dreams…

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