SAN FRANCISCO, Calif. (July 28, 2016) – Started by the brother-and-sister team of Marcos and Paz Mafia in their hometown of Buenos Aires in 2012, the eponymous company MAFIA Bags has grown significantly over that last four years from the original idea of how to repurpose colorful boat sails – and save them from the landfill. Fast forward…
Charleston, S.C. (July 28, 2016) — Powered by purpose, everydayhero®, a Blackbaud (NASDAQ: BLKB) company and innovative crowd fundraising platform, is bringing together thousands with its unique charity adventure, If Girls Ran the World, to collectively and virtually run around the world. Moved by the missions of charities that empower women and girls globally and to coincide…
Durham, N.C. (July 28, 2016) – Balega International, a leading performance sock brand in the run and outdoor specialty market, announces its #BalegaTracks Steps Challenge, created to encourage attendees of Outdoor Retailer Summer Market 2016 to count their steps for prizes. Daily Instagram winners who tag #BalegaTracks will be awarded prize packages from Balega brand partners. Designed to add a fun…
Durham, N.C. (July 28, 2016) – Balega International, a leading performance sock brand in the run and outdoor specialty market, announces its #BalegaTracks Steps Challenge, created to encourage attendees of Outdoor Retailer Summer Market 2016 to count their steps for prizes. Daily Instagram winners who tag #BalegaTracks will be awarded prize packages from Balega brand partners. Designed to add a fun…
Mobile Bike Shop Velofix has just announced its sponsorship of the Malibu Gran Cookie Dough, bringing pre and post-ride bicycle support to this premier riding event hosted by Cannondale Drapac Pro Cyclist, Phil Gaimon. “My two favorite things are climbing mountains and eating cookies,” says Gaimon. “And thanks to the beauty of Malibu and the taste of…
Boulder, Colorado, July 27, 2016 – Ultimate Direction, the leading brand in hydration and wearable gear innovations, is proud to be hosting meet and greet sessions with their formidable lineup of adventure athletes and ambassadors at the Summer Market Outdoor Retailer. The exciting schedule includes Ultra-Runner’s Krissy Moehl, Anton Krupicka and Jared Campell, along with accomplished adventure…
Two-time Olympian Kim Conley will make her marathon debut and three-time Olympian Dathan Ritzenhein will race the five boroughs for the first time in six years when they join previously announced NYRR Team for Kids Ambassador Molly Huddle in a star-studded American field for the 2016 TCS New York City Marathon on Sunday, November 6,…
Pleasant Valley, Missouri (July 27, 2016) – Chamois Butt’r, the ultimate skin lubricant and chamois cream developed to improve skin comfort, will make its Outdoor Retailer debut next week in Salt Lake City as a first-time exhibitor. The Chamois Butt’r booth will be located in the Pavilion (PV2045). Chamois Butt’r will be launching its first-ever solid stick…
GOLETA, Calif. (July 27, 2016) — HOKA ONE ONE®, a division of Deckers Brands (NYSE: DECK), welcomes two elite runners onto its world-class professional team and re-signs another key performer. Joining HOKA’s renowned mountain, ultra and trail team are Jim Walmsley and Hayden Hawks; re-signed is trail maverick Devon Yanko. Walmsley, who ran a record-setting pace…
The Endure Strong survey platform, the only free survey platform made specifically for the endurance sports community, reached a milestone by helping over 100 events conduct free post-race surveys. Race directors producing running and multisport races have used the Endure Strong survey platform to get free and simple feedback from their athletes. Endure Strong is excited by…