Ultimate Direction to host meet and greets with leading adventure athletes at the Summer Market Outdoor Retailer

Boulder, Colorado, July 27, 2016 – Ultimate Direction, the leading brand in hydration and wearable gear innovations, is proud to be hosting meet and greet sessions with their formidable lineup of adventure athletes and ambassadors at the Summer Market Outdoor Retailer. The exciting schedule includes Ultra-Runner’s Krissy Moehl, Anton Krupicka and Jared Campell, along with accomplished adventure videographer, Noah Howell, who will be debuting his latest film, Skiing the Hardrock 100.

Buzz Burrell, Brand Vice President at Ultimate Direction, said, “We couldn’t be happier to have such well respected names available for the Summer Market Outdoor Retailer. All of our athletes and ambassadors are key to the success of Ultimate Direction, they are heavily involved throughout the design process. It’s great to have their knowledge and expertise, which will make for an exciting few days at the show.”

The schedule for the Ultimate Direction booth (#140) is as follows:

Skiing the Hardrock 100 Film

Videographer Noah Howell will debut the new film and answer questions on the first successful ski of the Hardrock course. Amongst others this was completed by Ultimate Direction athlete Jason Schlarb, who also just tied for the win in the Hardrock 100 Endurance run.

Wednesday 8/3 4:15 pm

Krissy Moehl Meet & Greet

Stop by for a chance to win a signed copy of Krissy’s new book: Running Your First Ultra.

Wednesday 8/3 1:00 pm

Thursday 8/4 2:00 pm

Anton Krupicka Meet & Greet

Stop by for a chance to meet Anton & receive a signed poster!

Wednesday 8/3 2:00 pm

Thursday 8/4 3:00 pm

Jared Campbell Meet & Greet

Meet 3-time finisher of the Barkley Marathons. Watch the Barkley Marathons Film & ask Jared about “The race that eats its young.”

Friday 8/5 4:15 pm

For more information on Ultimate Direction’s Athlete teams please visit http://ift.tt/LJ9Tbb or contact Harry Benyon at Harry@OutsidePR.com.

About Ultimate Direction

In 1985 Ultimate Direction invented the first waist pack for carrying bottles. A few years later they designed the first hand-held water bottle carrier and numerous innovations defining the hydration pack category for endurance and every-day athletes. 30 years later the brand remains a market leader. Having created and popularized the “vest” concept for carrying water, they introduced the very first women’s-specific line of hydration packs, and have brought the classics of the past into the technical future with award-winning gear such as the Ultimate Direction Fastpack and Ultra Jacket. Ultimate Direction is headquartered in Boulder, Colorado.

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