Tagged endurance news

2016 Marathon Relay to Benefit LIVESTRONG

AUSTIN, Texas, August 22, 2016 — High Five Events, one of the largest privately owned event production companies in the United States, is pleased to announce that LIVESTRONG will once again be the beneficiary for the Marathon Relay. This is the fourth year that LIVESTRONG will be the beneficiary for the six-person relay that’s set to take place…

Diabetes research and awareness efforts continue to grow at American Diabetes Association with help from Performance Bicycle

Performance Bicycle, the No. 1 choice for people who love to ride, hosted its second annual Tour de Cure campaign across Performance Bicycle’s 100+ locations in support of the American Diabetes Association (ADA). Through sales of  ‘yellow pin up jerseys’ during the month of July, customers donated $17,351, with Performance Bicycle donating an additional $5,000,…

Hartford Marathon Foundation Announces Aiello Inspiration Team at Eversource Hartford Marathon & Half Marathon

2016 team to be recognized for volunteerism and giving back to the running community   August 19, 2016, Glastonbury, CT– The Hartford Marathon Foundation is pleased to announce the final selection of the 2016 Aiello Inspiration Team at the Eversource Hartford Marathon and Half Marathon. This year’s team includes inspiring individuals who volunteer and have made positive…

Picky Bars Raises Bonking Awareness with New Promotion

Just in time for back-to-school, Picky Bars—the Oregon-based energy bar company founded by professional athletes Jesse Thomas, Lauren Fleshman, and Steph Bruce—is raising awareness for a serious issue that affects thousands every day, bonking. From running marathons to surviving recess, the bonk is a dreaded struggle. The team at Picky Bars knows keeping healthy and, more…

Legendary Blueprint for Athletes Leadville Trail 100 Run Presented by New Balance Begins on Saturday, August 20

Leadville, Colo. (Aug. 19, 2016) — On August 20-21st nearly 750 competitors will race all day and into the night at the Blueprint for Athletes Leadville Trail 100 Run presented by New Balance, produced by Life TimeSM – The Healthy Way of Life Company and presented by New Balance. Competitors from around the world come to Leadville to prove themselves on…

ATRA Trail Town moves to Michigan

Each month, the American Trail Running Association features a different town in its online Trail News section at www.trailrunner.com. Moving around the country, a recent feature landed in Houghton, Michigan, chosen for its great trails, and unique region situated on the Upper Peninsula of the 26th state to enter the Union. Houghton is dubbed the…

Pearl Izumi Focuses on Cycling Business

Louisville, Colo. (Aug. 18, 2016) – Over 60 years ago, Pearl Izumi founder and cyclist Kinji Shimizu redefined cycling apparel by researching new fabrics and immersing himself in studying the body in motion on a bike. His obsession to perfect performance cycling apparel began to help his son succeed as a bike racer. Shimizu’s approach built…

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