Performance Bicycle, the No. 1 choice for people who love to ride, hosted its second annual Tour de Cure campaign across Performance Bicycle’s 100+ locations in support of the American Diabetes Association (ADA). Through sales of ‘yellow pin up jerseys’ during the month of July, customers donated $17,351, with Performance Bicycle donating an additional $5,000, bringing the total contribution to $22,351.
“We’re honored to partner with Tour De Cure and our customers across the nation in supporting the ADA’s efforts to raise awareness and further research to eradicate diabetes,” said Performance Bicycle’s Community Relations Director, Chris London.
With over 29 million people in the United States who have diabetes, and approximately 8 million undiagnosed, according to the CDC, research and education are vital for awareness and getting closer to finding a cure. The month-long July pin up campaign raised awareness and funds for the research done by American Diabetes Association, as well as promoted Tour de Cure rides held across the country each year.
“We are excited to have Performance Bicycle link arms with the Tour De Cure in our mission to raise awareness and funds to help prevent and cure Diabetes,” said Sara Prevost, Tour de Cure’s National Director of Signature Events. “Performance Bicycle and its customers’ generous contributions show their commitment in supporting the nearly 30 million adults and children battling diabetes everyday, and inspiring communities all across the nation to live active lifestyles through cycling.”
As advocates for healthy living and in support of local cycling communities, Performance Bicycle will continue its partnership with Tour De Cure in 2017. Through this relationship Performance will continue to raise awareness for the disease and encourage the local communities that Performance serves to lead healthy, active lifestyles through cycling.
To learn more about Performance Bicycle’s advocacy efforts, visit
About American Diabetes Association
The American Diabetes Association is leading the fight to Stop Diabetes and its deadly
consequences and fighting for those affected by diabetes. The Association funds research to prevent, cure and manage diabetes; delivers services to hundreds of communities; provides objective and credible information; and gives voice to those denied their rights because of diabetes. Founded in 1940, our mission is to prevent and cure diabetes and to improve the lives of all people affected by diabetes. For more information, please call the American Diabetes Association at 1-800-DIABETES (800-342-2383) or visit diabetes.org. Information from both these sources is available in English and Spanish.
About Performance Bicycle®
Performance Bicycle, the retail division of the newly formed Advanced Sports Enterprises (ASE), is home to Performance Bicycle, the No. 1 specialty bicycle retailer in the U.S since 1982. Performance Bicycle caters to both the avid cycling enthusiast and the recreational rider. Performance provides an omni-channel cycling experience through 106 stores nationwide, its contact center and its ecommerce site performancebike.com.
Follow the Performance brand on http://ift.tt/29Om5wG, http://twitter.com/performancebike, http://ift.tt/29OlgEg, http://youtube.com/performancebike and blog.performancebike.com.
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