News

Heather Jackson Finishes 3rd at 2016 IRONMAN® World Championship: First American Female Pro to Podium in 10 Years

Kailua-Kona, HI – Rudy Project pro triathlete Heather Jackson made history at the 2016 IRONMAN® World Championship as she crossed the finish line in third, making her the first American female to podium in ten years. Jackson’s final finishing time was 9:11:32. Jackson began the day with a solid 58:56 swim, which placed her six minutes behind the lead…

Rudy Project Dominates Kona Helmet Count for a Record Breaking 6th Year in a Row

Kailua-Kona, HI – Rudy Project, world-renowned Italian designers of endurance sports gear since 1985, just smashed all records by earning the prestigious title of “Most Worn Helmet at the IRONMAN® World Championship” for the SIXTH consecutive year – a modern day feat that has never been achieved in the helmet industry before. LAVA Magazine released their official product count numbers Friday…

Altra Named Presenting Sponsor of Western States 100

AUBURN, Calif. – Altra Footwear has been named the presenting sponsor of the Western States 100-Mile Endurance Run, Western States 100 President John Medinger announced today. The three-year agreement builds on an already successful partnership that began in October 7, 2015, in which Altra was Western States’ exclusive footwear sponsor. The new agreement, in addition…

Altra Footwear’s Jeff Browning Stars in Documentary About New Record for Western States/Hardrock “Double”

(Logan, UT— October 7, 2016) — Endurance runner Jeff “Bronco Billy” Browning stars in a short documentary called “The Double” which features his new 2016 world record for the fastest time ever to complete back-to-back Western States Endurance Run and Hardrock Hundred Mile Endurance Run races. “The Double” is the combined finish times of these two legendary 100-mile trail…

Personal. Best. Cervélo launches its hotly-anticipated P5X, the ultimate triathlon bike that’s tailored to athletes’ unique needs like never before

Kona, Hawaii, October 4th, 2016 — Cervélo Cycles is proud to unveil the P5X, the fastest, most technologically advanced triathlon bike ever made. There’s more to the P5X than blowing benchmarks away. For the first time in Cervélo’s history — for the first time in history, period — the unique needs of every triathlete, whether…

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