Articles by Jared

Growing up in Colorado you can't help but love the outdoors. Something magical happens with 300 days of sunshine and the Rocky Mountains in your back yard. My athletic endeavors started on the bike, I would get out and ride whenever I could. In 2011 I moved to Oxford, England for work. I missed the sunshine and mountains, but discovered my passion for running. When I moved back to Colorado I started combining cycling and running, so it was only natural that I started competing in triathlons. I took second place at my first sprint, and caught the bug. Today I'm training for my fourth Ironman.


HOKA ONE ONE Postal Nationals Launches 2016 Season

GOLETA, CALIF. (August 23, 2016) — HOKA ONE ONE®, a division of Deckers Brands (NYSE: DECK), Postal Nationals competition registration opens on August 23, just in time to heat up the cross-country season. On track to become one of the largest participatory high school sporting events, this competition revives one of the US’s best running traditions:…

How to Improve Your Events With Data

If you feel like everywhere you turn, all you hear about is, “data, data, data,” it’s for very good reason. Key insights into your event, the events your peers are organizing and the endurance industry at large will have a huge effect on the performance of your event. More relevant data absolutely could be the…

UROC (Ultra Race of Champions) Signs an Exclusive Multi-Year Deal with HOKA ONE ONE®

Auburn, CA – August 23, 2016.  UROC (Ultra Race of Champions) and HOKA ONE ONE® have signed a multi-year exclusive deal.  HOKA ONE ONE® will be the Official Footwear of UROC, whose mission is to create the championship for the sport by bringing together the best athletes on one course and one day, while remaining open to everyone.  UROC will take place on…

Lobsterman Triathlon Teams Up with Challenge Aruba

ethos, a mass participation event organization and producer of the Lobsterman Triathlon and the Columbia Threadneedle Investments Boston Triathlon has teamed up with Challenge Aruba to provide this year’s competitors with an opportunity to win a trip to compete in Challenge Aruba. Taking place on October 23, 2016, Challenge Aruba is the first half-triathlon to take place in Aruba.  The event offers two distances: …

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