UROC (Ultra Race of Champions) Signs an Exclusive Multi-Year Deal with HOKA ONE ONE®

Auburn, CA – August 23, 2016.  UROC (Ultra Race of Champions) and HOKA ONE ONE® have signed a multi-year exclusive deal.  HOKA ONE ONE® will be the Official Footwear of UROC, whose mission is to create the championship for the sport by bringing together the best athletes on one course and one day, while remaining open to everyone.  UROC will take place on September 24th, 2016 in Auburn, California and will offer three options for runners, the 100K, 50K and a 25K.  With a mixed terrain course, designed to challenge everyone but favor no one single athlete, UROC offers a $21,500 cash purse.

“Competitors will find in HOKA ONE ONE® a fitting partner for UROC”, says James Russell Gill III, UROC’s Race Director and Bad to the Bone CEO.  “As a HOKA ONE ONE® sponsored athlete myself, I am very familiar with their line and I know that they offer several shoes perfectly designed for this terrain and challenges.  Depending on the competitors’ goals and preference, they will be able to choose between more nimble or more protective shoes, all featuring HOKA ONE ONE® great cushioning and comfort.  The course is a great blend of more runnable and more technical sections, all following the scenic canyons along the American River.  In addition to our cash purse, HOKA ONE ONE® is offering additional monetary incentives to their athletes for winning UROC.”

“We are very excited about the partnership between HOKA ONE ONE® and UROC” says Mike McManus, Senior Manager Global Sports Marketing. “HOKA ONE ONE® looks forward to continuing to support the ultra running community and welcoming all runners at this years event.”

Registration is now open at www.ultraroc.com.  Runners can follow UROC on social media on Facebook and Twitter (@UROCUltraRace).  For more information, please contact Dr. Francesca Conte at (434) 218-0402 or francesca@badtothebone.biz

About the HOKA ONE ONE® brand 

HOKA ONE ONE® is the fastest growing, premium running shoe brand in the world. Two life-long runners launched HOKA in 2009, after years spent handcrafting and shaping lightweight shoes with extra-thick midsoles. Initially embraced by ultrarunners because of their enhanced cushioning and inherent stability, HOKA now offers shoes for all types of athletes who enjoy the unique ride the shoes provide. For more information visit www.hokaoneone.com or follow @hokaoneone #hokaoneone.

About Deckers Brands 

Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company’s portfolio of brands includes UGG®, Teva®, Sanuk®, Ahnu®, and HOKA ONE ONE®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, 142 Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has a 40-year history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit www.deckers.com.

About the Ultra Race of Champions

The mission of the Ultra Race of Champions is to create the Championship for the sport of ultra distance running.  Elite runners are invited based on the recommendation of the Ultra Race of Champions Elite Advisory Council and their performances at key events in the sport all over the world.  The UROC Elite Advisory Council includes some of the best ultra runners from around the World: Geoff Roes, Dave Mackey, Michael Wardian, Devon Yanko, Ian Sharman and Anna Frost.  Best of the Best, One Course, One Day.  For more information, visit www.ultraroc.com or find it on social media on Facebook at “Ultra Race of Champions” or on Twitter #UROCUltraRace, #BeAChampion.

About Bad to the Bone Sports

By directing premiere road and trail events all over the United States, Bad to the Bone Endurance Sports strives to motivate runners of all backgrounds to challenge themselves. For over 13 years, Bad to the Bone Endurance Sports events have reflected owners James Russell Gill III and Dr. Francesca Conte decades-long knowledge and passion for running. www.badtothebone.biz

About Auburn, California

The City of Auburn is considered one of the best places to live in Northern California and the “Endurance Capital of the World”. It’s bordered by the beautiful American River Canyon and nestled in the western foothills of the Sierra Nevada Mountains. Located at the crossroads of I-80 and historic Highway 49, Auburn is the county seat of Placer County. The City encompasses approximately 7.5 square miles and has a population of 12,800. Situated at elevations between 1,000 and 1,400 feet, the surroundings offer an awesome seasonal change.  Thanks to its spectacular network of trails by and near the American River, Auburn is home to many endurance events every year.  www.auburn.ca.gov

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