TAMPA, Fla. (August 26, 2016) — IRONMAN® and Life Time Fitness announced today that Women For Tri™, an initiative to welcome and empower new female triathletes to be part of the sport’s continued exponential growth, has expanded globally, adding focus to the European and Asia-Pacific regions. With this expansion, the TriClub grants and collegiate scholarships program will now be available to female athletes globally.
In its first year in 2015, Women For Tri helped increase female participation in IRONMAN® and IRONMAN® 70.3® events globally by 18-percent to more than 62,000 female athletes. The initiative’s grants and scholarship program also raised more than $200,000 to fund 28 North American based TriClubs and ten collegiate female athletes. Beginning this year, the award program expanded to include applicants globally, including throughout Canada, South America and Latin America. There will be one more application session during 2016 starting in mid-September and the winners will be announced in December. Applications will open up to TriClubs and female collegiate triathletes globally.
“We are proud to provide more women around the world an opportunity to learn about triathlon and its incredible benefits for an active and healthy lifestyle,” said Christopher Stadler, Chief Marketing Officer for IRONMAN. “Our focus has been to grow the sport amongst female athletes at all levels and this next step in the global expansion of Women For Tri, from helping to fund new clubs and athletes’ journeys to providing critical information online, will help in that endeavor.”
As part of the program’s global expansion, Women For Tri has launched a website as a central resource for women new to the sport to find fundamental information about triathlon. The new destination will serve as an online hub for weekly articles on training, nutrition, tips for active and healthy lifestyle, and inspirational and motivational content serving all female triathletes.
For more information about the Women For Tri movement, visit www.womenfortri.com, join the closed Facebook group Women For Tri, follow on Instagram @whywetri or contact womenfortri@ironman.com.
For more information on the IRONMAN brand and global event series, visit www.ironman.com. More information about Life Time Athletic Events can be found at http://ift.tt/1mTRhOE.
For media related inquiries, please contact press@ironman.com or athleticeventspr@ lifetimefitness.com.
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About Women For Tri
Women For Tri™, an initiative launched by IRONMAN and Life Time Fitness in 2015, works to increase female participation at all levels of triathlon. The project seeks to identify and diminish primary barriers to entry and mobilize triathlon advocates to encourage and engage female athletes across all race distances and representing all athletic abilities. Women For Tri embodies the heart and soul of what makes the sport so rewarding: testing your ability, overcoming challenges, and realizing the full depth of your potential in the most widely recognized test of endurance – triathlon. Learn more at http://ift.tt/2bLfXVj.
About IRONMAN
A Wanda Sports Holdings company, IRONMAN operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, 5150™ Triathlon Series, Iron Girl®, IRONKIDS®, six of nine International Triathlon Union World Triathlon Series races, road cycling events including the UCI Velothon Majors Series, mountain bike races, premier marathons and other multisport races. IRONMAN’s events, together with all other Wanda Sports Holdings events, provide more than 680,000 participants annually the benefits of endurance sports through the company’s vast offerings. The iconic IRONMAN®Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world’s most challenging endurance races. Beginning as a single race, IRONMAN has grown to become a global sensation with more than 260 events across 42 countries. For more information, visit www.ironman.com.
About Life Time, The Healthy Way of Life Company
Life Time is a privately held, comprehensive health and lifestyle company that offers a personalized and scientific approach to long-term health and wellness. Through its portfolio of distinctive resort-like destinations, athletic events and corporate health services, the Healthy Way of Life Company helps members achieve their goals everyday with the support of a team of dedicated professionals and an array of proprietary health assessments. As of February 23, 2016 the company operates 119 centers in 26 states and 35 major markets under the LIFE TIME FITNESS® and LIFE TIME ATHLETIC® brands in the United States and Canada. Additional information is available at http://ift.tt/OUIO99.
IRONMAN®
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(P) 813.868.5940 | (F) 813.868.5930
press@ironman.com
www.ironman.com
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