Santa Monica, CA, September 28, 2016 – Beachbody Performance today announced a nationwide initiative to help everyday people realize a life-long goal of becoming an IRONMAN®. As part of its continuing dedication to promoting healthy lifestyles, and with the cooperation of IRONMAN, Beachbody Performance is inviting people from all walks of life to realize their dreams…
NEW YORK CITY, September 27, 2016 – The global cycling marathon series, GFNY and storied Italian bike part manufacturer Campagnolo extend their multi-year partnership. Campagnolo remains exclusive title sponsor of the GFNY World Championship NYC for three more years. “Campagnolo produces the finest products available so athletes reach their true potential whereas GFNY has created…
Cincinnati, Ohio, September 28, 2016 – INFINIT Nutrition announces the limited release of its popular meal supplement, MUD, in all-natural Pumpkin Spice. This the latest addition to INFINIT’s “Small Batch” line of products, which includes the MUD limited edition seasonal flavors. Pumpkin Spice MUD offers the same decadent flavor as the cafès’ seasonal lattès, boosted with…
Sleep technology innovator Responsive Surface Technology, LLC (“ReST”) has confirmed its partnership with Mirinda Carfrae, the Australian professional triathlete and IRONMAN World Champion. As an advocate for the important role sleep plays in one’s recovery, Carfrae’s decision to partner with ReST reinforces that the ReST Bed™ is the best mattress for athletes who value recovery. “In…
Oak Park, CA / Tengchong, China – BADWATER®, the world’s toughest brand, is pleased to announce the inaugural Mt. Gaoligong Ultra in Tengchong, Yunnan Province, China on November 18-19 of this year. The 104-mile (168km) challenge – with a 36-hour time limit and a field limited to just 200 runners – is a mountain trail race through…
Austin, TX. (September 27, 2016) — Kammok, makers of outdoor gear for the city-to-trail adventurer, is proud to reveal the Sunda™ Tent Hammock: a pioneering new outdoor shelter that is equally at home on the ground as it is in the trees. As Kammok’s first foray in ground shelters, the Sunda stays true to the company’s roots of…
Charleston, SC (September 27, 2016) – New World Consumer products congratulates XRCEL pro athlete Jocelyn McCauley on her Ironman Mallorca 2016 win. Jocelyn has been working hard all year, and this win demonstrates that focused training and the right fueling regime can really separate you from your competition. Jocelyn positioned herself well on the bike…
The Dallas Marathon announced HOKA ONE ONE (a division of Deckers Brands NYSE: DECK) as the official footwear partner of the 46th BMW Dallas Marathon, Half Marathon and Behringer Relay. This sponsorship pairs the leading designer of premium running shoes with Dallas’ largest and Texas’ oldest running marathon. The 2016 BMW Dallas Marathon, Half Marathon…
Newton Running athletes Brenda Guajardo and Harvey Lewis are taking on two of the most extreme endurance races on the planet this week. Guajardo is racing the Spartathlon beginning September 30, 2016. The Spartathlon is a 153-mile road race from Athens to Sparta. Described as the world’s most grueling race, the Spartathlon runs over rough…
Miami Beach, Wednesday, September 28th, 2016 – Leanda Cave, four-time Triathlon World Champion, is excited to announce an on-line bidding auction on Ebay.com, with all proceeds going directly to The Leanda Cave Foundation. Triathlon fans will be able to bid on a variety of items, including race kit from some of the world’s best pros, a Ventum Ultegra…