GRACEDBYGRIT Puts Women’s Safety at Forefront of Branding

SAN DIEGO, California – July 22, 2016 – Women’s athletic apparel company GRACEDBYGRIT empowers women to cultivate their grit and find their grace. In the activewear and athleisure market, estimated by the NPD Group to be bigger than ever at $44 billion in the US, GRACEDBYGRIT is the only brand placing an importance on women’s safety. GRACEDBYGRIT has included a safety whistle with every purchase since its inception. The whistle can be attached to all of the brand’s clothing and the pants are designed with pockets to fit even the largest smartphone. Now, GRACEDBYGRIT is focused on growing their team to make a difference in communities across the nation.

The San Diego based company was inspired to align their core values around the safety and empowerment of women and young girls after the Chelsea King tragedy. For GRACEDBYGRIT, the key to making a difference is finding strong, gritty women to help build the brand. The company’s athlete influencers, a team of over 250 women, make safety, fitness, and health a priority by hosting events including workouts, self-defense workshops, and nutrition seminars to inspire, educate and support women in their communities.

GRACEDBYGRIT gives their influencers the tools they need to not only properly promote their clothing but also share the story of GRACEDBYGRIT. They are supporting a company run by women that designs clothing of the utmost quality that is made in the USA. GRACEDBYGRIT influencers also spread the brand’s message of protecting and empowering women on social media to show how GRACEDBYGRIT apparel not only makes women look and feel their best but also keeps them safe.

GRACEDBYGRIT attributes strong brand loyalty to their mission-driven marketing efforts centered around safety and empowerment, a message they are continuing to strengthen. GRACEDBYGRIT currently makes 78% of its online revenue from returning customers, customers who have purchased once and have purchased again. GRACEDBYGRIT may still be a small player in the game but they are proving they are here to stay.

ABOUT GRACEDBYGRIT

GRACEDBYGRIT is a women’s athletic apparel brand based in Solana Beach, CA, founded in 2013 by Kimberly Caccavo and Kate Nowlan after recognizing the need for high performance, flattering, and safe workout gear for women. GRACEDBYGRIT designs and manufactures premium athletic apparel that makes women feel confident, safe, and motivated to be active. All manufacturing is done in San Diego with fabrics imported from Italy. GRACEDBYGRIT is an emerging leader in the activewear industry, where US activewear sales reached $34.5 billion for the fiscal year ending June 2015, according to The NPD Group. For more information, please visit http://ift.tt/2agp18V.

The post GRACEDBYGRIT Puts Women’s Safety at Forefront of Branding appeared first on Endurance Sportswire.

from Endurance Sportswire http://ift.tt/2ai00H9
via IFTTT