SINGAPORE – The Sufferfest, creator of the world’s most intense cycling videos for individual and group training, announced today that IMAXShift in Brooklyn, New York, would be part of the World Premiere of their two latest videos, Thin Air and The Omnium, on Saturday, Sept. 24, 2016. IMAXShift is an immersive group cycling studio powered by The IMAX Experience®, providing the perfect environment for The Sufferfest’s dramatic videos.
“IMAXShift is one of the most exciting new cycling studios in the United States. We’re thrilled to bring the adrenaline rush of professional bike races like the Giro d’Italia and the UCI World Track Championships to the big screen and run some incredible indoor cycling classes,” said David McQuillen, The Sufferfest CEO. “There will certainly be some big Suffering during the sessions, but IMAXShift will leave them with huge smiles afterwards.”
The Sufferfest is unique in the world of cycling studio videos, using officially licensed footage of professional races like the Tour de France, World Championships and more. During the day-long event, The Sufferfest will run three different sessions to highlight the launch of its two newest productions. The one-hour Thin Air video features a 40-minute climb, giving riders a powerful workout with footage from the Tour of Italy – one of the most popular cycling races in the world.
The Sufferfest’s second new video, The Omnium, features 50 minutes of race simulation with footage from the UCI World Track Championships in London, England. Both workouts were designed by Neal Henderson, who coaches both professional and Olympic athletes, and is widely regarded as one of the best sports scientists in professional cycling.
“IMAXShift is about delivering the most immersive cycling workouts to our riders. By combining amazing footage with great storylines, the Sufferfest sessions challenge you to ride alongside the world’s best,” said Bryan Marcovici, IMAXShift CEO. “We’re going to give everyone a one-of-a-kind experience, complete with crystal-clear audio and a massive screen that will leave them breathless before they even break a sweat.”
Spots for the 8.30am, 4pm and 5.30pm Sufferfest rides are very limited and will be available at the IMAXShift website (imaxshift.com) from the 19th of September.
About The Sufferfest
The Sufferfest create the world’s best cycling videos for individual and group training. Every video features officially licensed footage from professional races like the Tour de France, Giro d’Italia and UCI World Championships, creating an extraordinary experience guaranteed to engage, challenge and entertain athletes of all levels. The Sufferfest has a passionate following of more than 100,000 ‘Sufferlandrians’ in 70 countries, and now brings its renowned offering to group fitness through a new licensing program for gyms and studios with more than 100 Sufferlandrian Embassies in 14 countries. For further information, please visit http://ift.tt/1EG58v9.
About IMAXShift
IMAXShift is an immersive, thrilling and effective group cycling workout, led by some of the fitness industry’s most acclaimed instructors and powered by IMAX’s cinema-grade projection and sound technology. The purpose-built indoor cycling studio leverages IMAX’s legendary giant screen, cutting-edge digital sound, and patented theatre geometry, to provide a full sensory indoor workout experience designed to transport your mind and transform your body. For further information, please visit http://imaxshift.com. Press inquiries can be addressed to imaxshift@quinn.pr.
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