Scottsdale, AZ – The GLUKOS Company Inc., an all-natural sports nutrition company making high-quality energy and protein products, has expanded its roster of action sports athletes by signing BMX and mountain bike icon, Mike King. As a GLUKOS ambassador, King will race for GLUKOS in custom kits showcasing his outgoing personality and national Champion stripes and…
(Boulder, CO – July 15, 2016) – Five-time Ironman Champion Ben Hoffman has signed a sponsorship agreement with Transamerica to help promote physical and financial fitness as part of an individual’s overall personal wellness plan. Hoffman, who is the highest placing American triathlete at the Ironman World Championships since 2009 (2nd), is fresh off a big…
Honolulu, HI – As the Official Sunglass sponsor of Team Uniting Nations, XX2i Optics is proud to announce that the four man rowing team has successfully completed the 2016 Great Pacific Race in a Guinness World Record breaking time of 39 days, 9 hours, and 56 minutes. The crew, consisting of Carlo Facchino (USA), Thiago Silva (Brazil), Cyril Derreumaux (France),…
Denver, CO – With over half of the 2016 Tour de France completed, the Etixx – Quick-Step Pro Cycling Team has already proven their dominance in the field, and is set to rack up more impressive results as cycling’s most prestigious stage race nears its end. Partnered with Rudy Project as the team’s Official Sunglass, the riders of Etixx – Quick-Step can feel…
Denver, CO – With over half of the 2016 Tour de France completed, the Etixx – Quick-Step Pro Cycling Team has already proven their dominance in the field, and is set to rack up more impressive results as cycling’s most prestigious stage race nears its end. Partnered with Rudy Project as the team’s Official Sunglass, the riders of Etixx – Quick-Step can feel…
Irvine, CA- July 14, 2016 — ZAMST, a global leader in high-performance sports prevention and protective equipment, has released their award-winning Filmista ankle support product to the U.S. market. The Filmista, which received the 2015-2016 ISPO Accessories Award, has been an enormous success in both European and Japanese markets and is poised to be a…
Oak Park, CA – AdventureCORPS® is pleased to formally announce its partnership with Farm To Feet™ Socks of Mt. Airy, NC and to recognize them as the Official Sock of Badwater®, the world’s toughest brand and the world’s toughest races. AdventureCORPS and Badwater only partner with reputable brands with similar values and which already have a proven track…
Balega International, a leading performance sock brand in the run and outdoor specialty market, debuts updates to its iconic Enduro collection for Fall/Winter 2016 with improved fit and new elastane in all three styles – the Low Cut (MSRP: $12 USD), Quarter (MSRP: $13 USD) and Crew (MSRP: $14 USD). These new socks debut a…
SAN DIEGO, Calif. (July 13, 2016) – In 2009, ElliptiGO co-founders Bryan Pate and Brent Teal proved the viability of the elliptical bicycle by completing The Death Ride – a 129-mile odyssey across five mountain passes that includes more than 15,000 feet of climbing. This past weekend, Phoenix-based physical therapist Anna Thatcher completed the ordeal on her ElliptiGO elliptical bicycle,…
BUSSELTON, WESTERN AUSTRALIA/TAMPA (July 13, 2016 ) – IRONMAN today announced the addition of the IRONMAN®70.3® Western Australia triathlon which will take place concurrently with the SunSmart IRONMAN Western Australia triathlon on December 4, 2016, in Busselton, Western Australia. Incorporating the iconic Busselton Jetty, IRONMAN Western Australia is renowned worldwide for being the place to go for a personal…