More than ever, the majority of your marketing efforts as a race director are occurring online. What digital marketing lacks in the ability to see your ads in print, it more than makes up for in the ability to instantly gauge performance. That’s why you have to embrace data in order to be as successful…
The Dallas Marathon board of directors today announced Paul Lambert, a running industry veteran and longtime runDisney executive, as the new President of the Dallas Marathon. In his role, which begins immediately, Lambert will oversee all Dallas Marathon events including the RunDallas Race Series, Oncor Mayor’s Race 5K and the BMW Dallas Marathon, Half Marathon…
MOOLOOLABA/TAMPA (Sept. 4, 2016; IRONMAN, A Wanda Sports Holding Company) — Today, in the first-ever IRONMAN 70.3 World Championship in the Southern Hemisphere, Tim Reed (AUS) and Holly Lawrence (GBR) claimed victory with times of 3:44:14 and 4:09:12, respectively. Reed edged two-time IRONMAN 70.3 World Champion, Sebastian Kienle (DEU) by two-seconds, capping a perfect Down Under Father’s…
ROSSLYN, VA – The courses for the Marine Corps Marathon (MCM) and the accompanying MCM10K presented by Aetna, will be altered and a new expanded start schedule was publicly announced today as the result of SafeTrack, the system-wide plan unveiled by the Washington Metropolitan Area Transit Authority (WMATA) to improve Metrorail safety and restore service reliability….
NEW YORK CITY, September 2, 2016 – GFNY has partnered with Sprocket Films and Car of Tomorrow to create a Virtual Reality (VR) film of the 2016 GFNY New York City Championship. For the first time, would-be riders can feel for themselves what it’s like to ride the course – an unprecedented, immersive video experience for a mass-participation sporting…
SAN DIEGO, California – September 2nd, 2016 – Women’s athletic apparel company GRACEDBYGRIT has partnered with its first run specialty account, Movin Shoes, to cater to runners and active women all across San Diego. This partnership is exciting news for the local running community of San Diego that continually looks for new brands to improve their…
GOLETA, Calif. (September 2, 2016) — Two HOKA ONE ONE®, a division of Deckers Brands (NYSE: DECK), athletes won this weekend’s 105-mile Ultra Trail du Mont Blanc race. Caroline Chaverot and Ludovic Pommeret, both of France, each overcame incredible odds to win individual titles at an endurance event widely regarded as one of the toughest running races…
SAN DIEGO, California – September 2nd, 2016 – Women’s athletic apparel company GRACEDBYGRIT has partnered with its first run specialty account, Movin Shoes, to cater to runners and active women all across San Diego. This partnership is exciting news for the local running community of San Diego that continually looks for new brands to improve their…
(Oakland, CA – August 31, 2016) FINIS, a worldwide leader in technical swimming development, is proud to support Anthony Ervin who at age 35, took home Olympic gold medals in the 50-meter freestyle and 4×100-meter freestyle relay at the 2016 Olympic Games in Rio di Janeiro, making him the fastest swimmer in the world. Ervin is…
Phoenix, AZ – RWC Adventures announced today that JD Scott of HGTV notoriety and his girlfriend Annalee Belle will appear and participate in the 5K run/walk at the upcoming RWC Half Marathon and 5K benefitting the Arizona Humane Society on Sunday, October 23. “As avid animal lovers, we are thrilled to have JD and Annalee…