Daily Archives: September 7, 2016

Injinji Unveils New Ultra Compression Toesock, Including a Women’s Specific Fit

San Diego, CA, September 7th, 2016 – The innovator of the Performance Toesock, Injinji, is taking their patented five-toe-sleeve socks for athletes to the next level with the introduction of the Ultra Compression Toesock. The new product, which will launch in February 2017, will be available in both unisex and women’s-specific models. The Ultra Compression line combines…

Injinji Unveils New Ultra Compression Toesock, Including a Women’s Specific Fit

San Diego, CA, September 7th, 2016 – The innovator of the Performance Toesock, Injinji, is taking their patented five-toe-sleeve socks for athletes to the next level with the introduction of the Ultra Compression Toesock. The new product, which will launch in February 2017, will be available in both unisex and women’s-specific models. The Ultra Compression line combines…

Sold-Out SLO Ultra presented by VisitAvilaBeach.com Welcomes More Than 1,000 Trail Runners to Central Coast

SAN LUIS OBISPO, Calif. – (September 7, 2016) – The inaugural SLO Ultra presented by VisitAvilaBeach.com is set to kick-off on Thursday, September 8 with the return of the Trails In Motion Film Festival at the downtown Fremont Theatre. Then on Saturday, September 10, the unique Race SLO-managed event, hosted by HomeFed and produced in partnership to benefit The Land Conservancy of San Luis…

Data-Driven Marketing 101

More than ever, the majority of your marketing efforts as a race director are occurring online. What digital marketing lacks in the ability to see your ads in print, it more than makes up for in the ability to instantly gauge performance. That’s why you have to embrace data in order to be as successful…

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