July 21, 2016 – Seattle, Washington – nuun and company, the top-selling sports drink brand in run, bike and outdoor specialty stores, is excited to host the “Challenge Dash – Make Your Miles Count” virtual race fundraiser in support of the Challenged Athletes Foundation (CAF) taking place on August 26-29, 2016 in partnership with Triathlete Magazine, Garmin, Oiselle, Ciele and FitFam. Proceeds for the event are being donated to the CAF Elite Paratriathon Team to help support their athlete’s competitive pursuits.
The Challenge Dash is an opportunity for athletes across the globe to join together and run to make their miles count for a meaningful cause. nuun has teamed up with FitFam, which provides virtual challenge experiences to help inspire people of all ages and abilities to further live out an active lifestyle and connect with other athletes across the country. Participants can run the 5K or 10K distance and submit their time and experience between August 26-29, 2016 to be eligible for special prizes and awards.
The full registration includes a swag package consisting of a race t-shirt, bib number and finisher’s medal. Proceeds from all registration options are donated to CAF and there is an option for anyone to donate funds to the organization. Triathlete Magazine, Garmin, Oiselle, and Ciele and nuun are collectively promoting the event and have donated product for several categories of awards including Best Photo (individual and group), Best Hydration Photo, Most Inspirational, Fastest 5K, And Fastest 10K.
“Imagine a world where everyone is inspired to both reach for their own personal best and to help others achieve theirs. That’s exactly what we’re setting out to accomplish with the Challenge Dash,” shared Kevin Rutherford, nuun President and CEO. “With the support of our generous partners we want to inspire everyone to make their miles count toward personal bests and positive impact for the inspiring team at the Challenged Athletes Foundation.”
nuun is the official hydration sponsor of the CAF Paratriathlon Team providing financial, product and educational support focused on their journey to the Rio 2016 Paralympic Games in Brazil. The Challenge Dash precedes the nuun Year Dash as events hosted by nuun to raise additional funds for the organization. nuun and CAF have shared values in creating positive change in the world. This aligns with nuun’s dedication towards supporting clean sport with the goal of creating a level playing field for everyone.
“The Challenged Athletes Foundation is thrilled to be the beneficiary of nuun’s Challenge Dash. nuun continues to develop meaningful and innovative ways to mobilize the community around CAF’s mission to support people with physical challenges, so they can pursue active lifestyles through physical fitness and competitive athletics,” said Jason Karavidas, CAF Business Development Manager. “We are proud and grateful to work with such passionate partners and cannot wait to join the Dash next month.”
To learn more and join in making your miles count, please register at http://ift.tt/2a2E57W.
About nuun & company
nuun, based in Seattle, WA, is on a mission to inspire a healthier, happier, more active lifestyle so that everyone can achieve life’s next personal best. As the pioneer of electrolyte enhanced drink tablets, nuun is passionate about and committed to replenishing active people and our planet by using clean ingredients and practices in the great tasting and industry leading sports drink. Founded in 2004, nuun was the first to separate electrolyte replacement from carbohydrates, and twelve years later nuun active hydration remains the #1 selling sport drink product in bike, run, outdoor specialty, and outdoor chain stores. To learn more, visit www.nuun.com or follow them on social media.
About the Challenged Athletes Foundation
The Challenged Athletes Foundation® (CAF) is a world leader in helping people with physical challenges lead active, healthy lifestyles. CAF believes that participation in physical activity at any level increases self-esteem, encourages independence and enhances quality of life. Since 1994, more than $76 million has been raised and over 13,000 funding requests from people with physical challenges in all 50 states and dozens of countries have been satisfied. Additionally, CAF’s outreach efforts reach another 60,000 individuals each year. Whether it’s a $2,500 grant for a handcycle, helping underwrite a carbon fiber running foot not covered by insurance, or arranging enthusiastic encouragement from a mentor who has triumphed over a similar challenge, CAF’s mission is clear: give opportunities and support to those with the desire to live active, athletic lifestyles. To learn more, visit challengedathletes.org or call 858-866-0959.
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