ISPO Award-Winning Zamst Filmista Offers Run Specialty The Most Advanced Support

Irvine, CA, October 4th, 2016 — ZAMST, a global leader in high-performance sports prevention and protective equipment, is gaining strong traction amongst run specialty retailers with their award winning Filmista ankle support product, which became available to the U.S. market this past July.  The Filmista, which received the 2015-2016 ISPO Accessories Award, has been enormously successful on a global level and is poised to be a top-seller for the running specialty and outdoor markets in the U.S.

Constructed with a multi-layer, second skin TECH fusion of flexible urethane micron stabilizer technology, the Filmista, standing for Film + Stability, provides a flyweight and ultrathin support structure for the ankle. This Filmista fusion process encases two micro layers of urethane support that simulates a taping process that allows for compression and low profile ankle support.

“The Filmista was designed to provide a solution for those athletes who seek both stability and support within the ankle but do not want to compromise fit and comfort in their shoe,” said Dawn Ferreria, Sr. Product Specialist for Zamst US.  “The product design is based around proven taping methods that will help support the ankle during activity.”

“The right shoe fit is crucial for runners, and we are highly impressed with the Zamst Filmista because it does not change the fit of your shoes,” said Kyle Larson, Product Manager for Fleet Feet Sports in Chicago. “The initial response to Filmista ankle support has been very positive within our stores and community and we forecast strong sales of this highly innovative product.”

U.S. Olympian and elite marathoner Amy Cragg uses the Filmista for reinforced ankle support during high training volume periods and also when she feels any ankle stress or discomfort. “The Filmista is the perfect balance between taping and bracing, said Cragg. “The team at Zamst thought of every little detail when designing this, as it’s incredibly lightweight, supportive and I can’t even feel I’m wearing it.”

Learn more about how Amy Cragg uses the Filmista here or purchase the product on the Zamst website.

ABOUT ZAMST
ZAMST is a market leading brand of sports protective equipment, and used by professionals athletes worldwide. ZAMST offers a full line of premium injury prevention and protection sports bracing and supports products, featuring anatomically correct designs, high performance materials and superior construction. ZAMST is a division of the NIPPON SIGMAX Co., Ltd (Tokyo, JAPAN) with privately-held, wholly owned subsidiary corporations, SIGMAX AMERICA (Irvine, CALIFORNIA), SIGMAX EUROPE (Annecy, FRANCE) and SIGMAX CHINA (Shanghai, PRC). For more information, call toll free 877-ZAMST-US (877-926-7887) or visit http://www.ZAMST.us.

Media Contact:

Elisette Carlson
SMACK! Media
Elisette@smackmedia.com
858-735-2711

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