Intelligentsia Cup p/b SRAM producing live stream for Pro Road Tour events

July 11, 2016 – The Intelligentsia Cup powered by SRAM will be live streaming the final two races of the 2016 series – the Northwestern Medicine Lake Bluff Criterium and the Goose Island Grand Prix powered by SRAM. Both are on the USA Cycling Pro Road Tour national calendar.

New this year is the use of a 38-foot HD mobile production truck that will substantially increase the quality of coverage and viewing experience. Seasoned cycling announcer Brad Sohner will call the racing action live along with former professional Frankie Andreu.

“We are upping the level of cycling coverage available to fans,” said managing partner Tom Schuler. “There is an audience that wants to watch cycling and we want to give them a quality viewing experience comparable to the top races around the world. We are investing a lot in this production in hopes that fans and sponsors will both benefit.”

Plans for this year include aerial coverage and live on-bike video from within the race.

The first day of the live streaming in Lake Bluff will be free for everyone to view, while the final day in Chicago will be pay-per-view for five dollars ($5 USD). “We hope that the viewers will recognize and appreciate the production quality and support our efforts,” said Schuler.

Viewers can pre-reg to watch the Goose Island Grand Prix by going to: http://ift.tt/29JhtLD

In addition, everyone who signs-up to watch the Sunday race will receive $6 off the purchase of any Intelligentsia coffee or tea product!

About the Intelligentsia Cup powered by SRAM

Founded in 2012 as the Prairie State Cycling Series, the Intelligentsia Cup powered by SRAM brings competitive bicycle racing to the Chicago metro area, headlined by top-level professional/elite races, as well as a full day of amateur racing. Each race venue includes exciting racing action complemented by healthy and fun family activities, a lifestyle expo, as well as food and beverage from local vendors. For the complete schedule, please visit: http://ift.tt/1PNLy98.

For more information, please contact:

Mark Zalewski
Marketing Director
+1 630 890 0209
mark@intelligentsiacup.com

Marco Colbert
Executive Director
+1 847 644 0277
marco@ intelligentsiacup.com

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