HOTSHOT Will Help Athletes Stay Cramp Free at IRONMAN World Championship

KAILUA-KONA, HAWAII – October 4, 2016 – HOTSHOT, the first scientifically proven solution for preventing and treating muscle cramps will elevate the experience for athletes racing at the 2016 IRONMAN® World Championship on Saturday, Oct. 8. As an official sponsor of IRONMAN® and as part of its continued efforts to educate athletes on exercise-induced muscle cramping including the only scientifically proven treatment for them, HOTSHOT will provide samples throughout race week and during the marathon portion of the IRONMAN World Championship.

Invented by a Nobel Prize-winning neuroscientist and endurance athlete in collaboration with a Harvard Medical School neurobiology professor, HOTSHOT, previously codenamed #ITSTHENERVE, is a 1.7 fluid ounce sports shot comprised of a proprietary formula of GMO-free organic ingredients with a kick. Consumed before, during or after exercise, HOTSHOT facilitates the synchronization of communication between the nerve and muscle thereby giving athletes greater control over the way their nerves and muscles work together, boosting their Neuro Muscular Performance (NMP) to prevent and treat muscle cramps.

Creating a Cramp-Free Experience for Athletes in Kona

Athletes and supporters will have the opportunity to try HOTSHOT and learn more about its scientifically proven formula throughout race week.

HOTSHOT at IRONMAN Expo Village:  

HOTSHOT will be at expo throughout the week, helping athletes prepare for race day.

• HOTSHOT Ambassador Craig Alexander at IRONMAN Expo Village: Wednesday, Oct. 5
  • Athletes and supporters will have the opportunity to meet IRONMAN legend and HOTSHOT ambassador Craig ‘Crowie’ Alexander. Crowie will be on the IRONMAN Stage from 1:30 to 2 p.m., and then at the HOTSHOT booth for an autograph signing from 2 to 2:55 p.m.
• HOTSHOT on the race course: Saturday, Oct. 8
  • As an official partner of IRONMAN, HOTSHOT will be providing samples near Aid Station #10 on the Run Course (MM 14.9, 20.3).
• HOTSHOT Sampling: Tuesday, Oct. 4 — Thursday, Oct. 6
  • HOTSHOT will be sampling along Ali’i Drive and the swim course.

Trusted by World-Class Athletes: TeamHOTSHOT

The proprietary HOTSHOT formulation is NSF Certified for Sport® and has been extensively tested by amateur and world-class athletes across endurance sports, track and field, professional football and tennis. Among the elite athletes and sports scientists, who are the company’s brand ambassadors and rely on the product’s NMP benefits, is five-time IRONMAN and IRONMAN 70.3 World Champion, Craig Alexander.

“I have been an endurance athlete for over 20 years,” said Craig ‘Crowie’ Alexander, 5-time IRONMAN and IRONMAN 70.3 World Champion. “Muscle cramps are a source of concern for me because they put a brake on your momentum. They can strike at the beginning of the race or when you are meters from the finish line. A cramp can paralyze you mentally, and physically, and cost you crucial time. So HOTSHOT is a big confidence-builder and game changer in endurance sports, knowing you won’t be stopped in your tracks by cramping.”

Additionally, HOTSHOT is proud to recognize a special group of athletes racing at this year’s IRONMAN World Championship.  There will be more than 20 athletes representing TeamHOTSHOT on race day, including:

• Karel Sumbal, from Greenville, South Carolina, who is a six-time IRONMAN finisher who trusts HOTSHOT to keep him cramp free.
• Mark Samuel, from Beverly Hills, California, who is racing in honor of his late father-in-law who recently passed away.
• Cindy Mirly, from Monrovia, California, who is a breast cancer survivor taking on the challenge to show people that despite setbacks, anything is possible with determination and the right attitude.
• Steven Morris, from Coon Rapids, Minnesota, who is racing Kona as part of his dream to turn professional and knows that staying cramp-free, is a crucial part of making his dream become a reality.
• Vlad Schmidt, from Richmond, Washington, who is a deaf athlete participating in Kona for the first time.

Try HOTSHOT

HOTSHOT is available online at www.TeamHOTSHOT.com and at select specialty retailers in Los Angeles, Calif., Boulder, Colo. and Boston, Mass.  A single serve bottle is $7 USD, while six-bottle and 12-bottle packs are $35 and $65 USD, respectively.

To learn more about HOTSHOT and the science around Neuro Muscular Performance, visit www.TeamHOTSHOT.com. Join the conversation on Facebook, Twitter and Instagram. 

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About HOTSHOT

Invented by Rod MacKinnon, a Nobel Prize-winning neuroscientist and endurance athlete, HOTSHOT™ is the sports shot with a kick that is scientifically proven to prevent and treat muscle cramps. A scientific breakthrough in sports nutrition, HOTSHOT is a kick-ass proprietary formulation of organic ingredients that boosts Neuro Muscular Performance – how an athlete’s nerves and muscles work together in an optimal way. MacKinnon and Harvard neurobiology professor Bruce Bean spent several years calibrating this precise formulation of Transient Receptor Potential (TRP) activator ingredients that stimulate TRP ion channels in the mouth, esophagus and stomach that directly influence and regulate nerve function. Translation? HOTSHOT stops muscle cramps where they start – at the nerve – allowing athletes to push harder, train longer and finish stronger. HOTSHOT is a non-GMO Project Verified, USDA Certified Organic product that is NSF Certified for Sport®. To learn more, visit www.TeamHOTSHOT.com. HOTSHOT is a product of Flex Innovation Group LLC, a division of Flex Pharma, Inc. (Nasdaq FLKS).

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