haku wraps up the US Trail Running Conference as presenting sponsors

Miami, FL, Oct. 5, 2016 — This late September, haku, innovative registration and complete event management platform, attended the Trail Running Conference in Estes Park, Colorado as the presenting sponsors for the five-day-long expo. Trail running event directors and runners from across the country rallied to hear the latest trends and innovations from industry leaders and technology experts.

“The 2016 US Trail Running Conference exceeded expectations at every level. We were also thrilled to partner with haku as the presenting sponsor for the race director segment of the 2016 conference,” said Terry Chiplin, organizer of the US Trail Running Conference and race director of Active at Altitude. “The partnership with haku enabled the conference to provide a hugely popular networking evening and connected two organizations that are focused on making events awesome.”

In the days that followed, haku CEO, Carlos Escobar, took the conference stage to give insightful solutions to attendees on ways to increase registration numbers and reducing the costs. Escobar also explained the importance of using a comprehensive customer relationship management (CRM) platform to better understand their own event demographics, participants trends and improve their marketing efforts.

“haku prepared a professional presentation that delivered clear solutions from an industry leading provider for the many challenges that race directors face. It also generated a lot of buzz among the race directors present, and many demo requests followed,” Chiplin said.

Directors and all attendees were also able to experience haku’s user-friendly online forms first hand as haku was the platform used for the conference registration.

About haku:

haku’s innovative online registration and event management software offers organizers unique features to easily manage, promote, and sell out their events. An industry first Participant CRM provides advanced analytics and actionable insights to better engage participants and drive registrations. www.hakusports. com.

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