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Data-Driven Marketing 101

More than ever, the majority of your marketing efforts as a race director are occurring online. What digital marketing lacks in the ability to see your ads in print, it more than makes up for in the ability to instantly gauge performance. That’s why you have to embrace data in order to be as successful…

BMW Dallas Marathon Names Paul Lambert New President

The Dallas Marathon board of directors today announced Paul Lambert, a running industry veteran and longtime runDisney executive, as the new President of the Dallas Marathon. In his role, which begins immediately, Lambert will oversee all Dallas Marathon events including the RunDallas Race Series, Oncor Mayor’s Race 5K and the BMW Dallas Marathon, Half Marathon…

Reed and Lawrence Shine Brightest On Global Stage to Claim Ironman 70.3 World Championship Titles

MOOLOOLABA/TAMPA (Sept. 4, 2016; IRONMAN, A Wanda Sports Holding Company) — Today, in the first-ever IRONMAN 70.3 World Championship in the Southern Hemisphere, Tim Reed (AUS) and Holly Lawrence (GBR) claimed victory with times of 3:44:14 and 4:09:12, respectively. Reed edged two-time IRONMAN 70.3 World Champion, Sebastian Kienle (DEU) by two-seconds, capping a perfect Down Under Father’s…

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