Beachbody Performance today announced a welcome and unique addition to the IRONMAN® race experience: a Recover Zone stationed at the finish line of every IRONMAN triathlon in the United States for the 2016 race season. The Beachbody Performance Recover Zone will strive to be a relaxing and comforting rest area for athletes who have just completed…
(Japan; July 19, 2016) – Already a huge success in Japan, BONX is reimagining the art of communication. Originally launched late last year, the outdoor group-talk technology brand ran a crowd-funding campaign in Japan with great response, surpassing their initial funding target quickly and going on to become the most well-funded campaign ever in Japan. BONX…
Durham, N.C. (July 19, 2016) – Balega International, the leading performance sock brand in the run and outdoor specialty market, adds enhanced product updates and four new colorways to America’s favorite and best-selling Hidden Comfort running sock. The Hidden Comfort features a newly updated elastane knit throughout the frame of the sock for a structured, contoured fit. Balega socks are…
SALT LAKE CITY – Spectators attending the Larry H. Miller Tour of Utah will find a series of community celebrations at each of the 13 host venues for race week, Aug. 1-7, 2016. The family-friendly festivities will be held adjacent to the start line and finish line each day, providing opportunities for athlete autographs and photographs…
Elkridge, MD (July 19, 2016) ─ Corrigan Sports Enterprises (CSE) announced today The Columbia Bank will serve as the official bank of the Baltimore Running Festival and as CSE’s new corporate banking partner. The exclusive five-year deal kicks off with the 16th running of the Charm City’s biggest running event on October 15th, 2016. “The Columbia Bank…
Lake Bluff, IL – July 19, 2016 – For the fifth consecutive year, Northwestern Medicine® is the title sponsor and health care partner for the 2016 Northwestern Medicine Lake Bluff Criterium and Block Party. The event will be held on Saturday, July 23rd in downtown Lake Bluff, Illinois. “Promoting active activities like cycling supports our…
Vancouver, B.C. July 19, 2016 – PhD Nutrition is excited to be partnering with IRONMAN Champion Jeff Symonds. PhD Nutrition, known for premium sports nutrition products and is internationally recognized for quality and innovation, has extended a nutritional partnership with Jeff Symonds, 2015 IRONMAN Asia Pacific Champion and 2x Challenge Penticton Champion. Jeff is well known…
RaceJoy, a RunSignUp product, is the leading real-time participant tracking app for running and cycling events. Its newest feature, designed specifically for race organizers, allows races to administer news alerts through RaceJoy’s mobile platform. RaceJoy’s key features include live phone tracking, GPS-based progress alerts typically sent at every mile and Send-a-Cheer audio messages, including Text-to-Cheer….
Portland, OR – BibRave, the turn-key promotional tool for races and endurance brands, recently completed a race promotion campaign that produced hundreds of additional registrations for the 2016 Buffalo Marathon. The partnership involved months of blog and social promotion by BibRave’s network of running bloggers, and even included a series of Q&A interviews with Boston Marathon champion,…
Louisville, Colo., July 19, 2016—Women across the country are invited to “Be Your Potential” at the 2016 Gildan Esprit de She—The Spirit of Her Race Series, set to expand in its fourth season to two new destinations, the iconic Red Rocks Amphitheatre outside Denver, Colo. and Genoa Park in Columbus, Ohio. Produced by Life TimeSM – The Healthy…