RENO, NV – AdventureCORPS, Inc., the masterminds behind the BADWATER® brand and series of world’s toughest events, will host the 33rd Anniversary Silver State 508, on September 17-19 (Saturday-Monday), 2016. Founded by John Marino in 1983, recognized as “The Toughest 48 hours in Sport” and also known as simply “The 508,” it is the world’s premier 48-hour ultra cycling…
LONDON (September 14, 2016) — Today’s Plan will enable Team Sky’s specialist staff to leverage and continue to develop their own specific sports science, nutrition, training prescription and data analysis methodologies. Team Sky have announced a new technology partnership with Australian startup, Today’s Plan, who have developed an advanced Analytics and Training System for coaches, athletes and…
INDIANAPOLIS, Ind., Sept 14, 2016 – Eight years after establishing the Indianapolis Monumental Marathon, the organization that puts on the event announced a new name that demonstrates its growth beyond its well-known 26.2 mile road race and better identifies with its other monumental events, programs and partnerships. Indianapolis Monumental Marathon Inc. is now Beyond Monumental. The timing of…
Kailua-Kona, Hawaii. MORE Than Sport – the global brand for good in sport – has teamed up with The Island House Invitational Triathlon to raise funds and give back. Via a charity raffle, MORE Than Sport and The Island House Invitational Triathlon are offering the opportunity to win a once in lifetime trip to the Bahamas…
The Hartford Marathon Foundation announced the 21 organizations that will serve as Official Charities of the 2016 Eversource Hartford Marathon and Half Marathon. With strong community ties and active supporters, charity partners will enlist runners and volunteers to help raise funds for their organizations, building upon more than $6.35 million raised through the program since…
New York, September 14, 2016 — Kenyans Stanley Biwott and Mary Keitany will return to the streets of New York City’s five boroughs on Sunday, November 6, when they go for their second and third consecutive TCS New York City Marathon titles, respectively, announced Peter Ciaccia, president of events for New York Road Runners and…
Austin, Texas (September 14, 2016) – Fitness tech company BSX Technologies announced today that it is taking on the wearables industry and tackling America’s most underestimated health problem – chronic dehydration – with a wrist-based fitness tracker that accurately measures the body’s real-time hydration levels. LVL (pronounced “Level”) is the first ever wearable fitness device…
South Dakota Governor Dennis Daugaard recognized Strider Sports Int’l., Inc., the world’s premier manufacturer and marketer of no-pedal balance bikes, with the Distinguished Service Award for its contributions to the rehabilitation and employment of South Dakotans with disabilities at the 2016 Governor’s Awards today. Since its inception in 2007, Strider Sports International Inc. has donated over…
WEST PALM BEACH, Fla. – September 14, 2016 – The second phase of the Millennial Running Study, a research study commissioned by Running USA and RacePartner, was released today amid high anticipation from event directors seeking to understand more about the attitudes and behaviors of millennial runners (born 1980-2000). “One of the most frequent questions we get…
(Boise, Idaho) September 12, 2016 — TWENTY16 Ridebiker announces the signing of 2016 Canadian National Road Champion Annie Foreman. Foreman-Mackey, a native to Kingston, Ontario soloed to victory at the Canadian National Road Championships this past June grabbing her nation’s coveted road racing title. The first event with TWENTY16 Ridebiker for Foreman-Mackey is the team…