News

BSX Technologies Fights America’s Chronic Dehydration Epidemic with LVL

Austin, Texas (September 14, 2016) – Fitness tech company BSX Technologies announced today that it is taking on the wearables industry and tackling America’s most underestimated health problem – chronic dehydration – with a wrist-based fitness tracker that accurately measures the body’s real-time hydration levels. LVL (pronounced “Level”) is the first ever wearable fitness device…

South Dakota Governor Presents Strider Sports with Distinguished Service Award

South Dakota Governor Dennis Daugaard recognized Strider Sports Int’l., Inc., the world’s premier manufacturer and marketer of no-pedal balance bikes, with the Distinguished Service Award for its contributions to the rehabilitation and employment of South Dakotans with disabilities at the 2016 Governor’s Awards today. Since its inception in 2007, Strider Sports International Inc. has donated over…

New Achieve research focuses on millennial generation within the endurance sports industry

WEST PALM BEACH, Fla. – September 14, 2016 – The second phase of the Millennial Running Study, a research study commissioned by Running USA and RacePartner, was released today amid high anticipation from event directors seeking to understand more about the attitudes and behaviors of millennial runners (born 1980-2000). “One of the most frequent questions we get…

Foreman-Mackey Canadian National Road Champion signs with UCI team TWENTY16 Ridebiker

(Boise, Idaho) September 12, 2016 — TWENTY16 Ridebiker announces the signing of 2016 Canadian National Road Champion Annie Foreman. Foreman-Mackey, a native to Kingston, Ontario soloed to victory at the Canadian National Road Championships this past June grabbing her nation’s coveted road racing title. The first event with TWENTY16 Ridebiker for Foreman-Mackey is the team…

10 Major Companies to Sponsor North Carolina’s Premier Road Race – Raleigh’s City of Oaks Marathon

Raleigh, N.C., September 13, 2016 – Ten of the Triangle’s largest companies, who collectively employ more than 15,000 people locally, have signed on as major sponsors of Raleigh’s City of Oaks Marathon.  Over 5,000 runners are expected to participate in the event’s 10th anniversary on November 6th, 2016, representing a 25% participation increase over the 2015 event. …

P3R Renews Team USA Minnesota Sponsorship, Continues Commitment to U.S. Elite Distance Runners

PITTSBURGH – P3R has announced that it will renew its sponsorship of Team USA Minnesota, a post-collegiate distance training center based in Minneapolis focused on developing Olympians and national champions. For the past three years, P3R has supported the team as part of the American Development Program (ADP), an initiative to increase exposure and racing opportunities for American professional…

Deep Field of Sub-4 Milers Ready to Race in Pittsburgh at the 5th GNC Live Well Liberty Mile

(PITTSBURGH) – This year’s increased prize purse of $30,000 has attracted some of the country’s top milers to Pittsburgh for the 5th GNC Live Well Liberty Mile on Saturday, Sept. 17. Eleven sub-4 minute men’s milers, including U.S. Olympian Ben Blankenship, and eight sub-4:30 minute women’s milers will compete for the $5000 champion’s prize. The deep men’s field…

BibRave Launches Running Podcast

Portland, OR – BibRave, the turn-key promotional tool for races and endurance brands, recently launched The BibRave Podcast – a running-themed podcast for endurance athletes of all levels. Distributed by iTunes and Stitcher, The BibRave Podcast features conversations about a wide variety of running topics, including race planning, race strategy, running gear, fitness, nutrition, and interviews with various running personalities (the…

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