Daily Archives: August 24, 2016

Credit Union Cherry Blossom Ten Mile Run Announces Three-Year Title Sponsorship Extension For Credit Union Miracle Day, Inc.

August 24, 2016, Washington, DC: Organizers of the Credit Union Cherry Blossom Ten Mile Run announced today that Credit Union Miracle Day, Inc. has renewed its title sponsorship of “The Runner’s Rite of Spring®” for three more years—2017, 2018, 2019—extending a relationship that began in 2002. Credit Union Miracle Day, Inc., is a consortium of credit…

Catalina Island Preservation Efforts Continue Thanks to Spectrum Sports and Catalina Island Conservancy

CLAREMONT, Calif. – (August 24, 2016) –Spectrum Sports Management, the leading Southern California sports management event production agency, is extending its partnership with the Catalina Island Conservancy by two years, taking the relationship into 2018. The agreement, which builds on a productive and fruitful five-year relationship, aims to continue to grow the running community throughout…

U.S. Triathlete and Olympic Gold Medalist Gwen Jorgensen to Make Marathon Debut at the 2016 TCS New York City Marathon on Sunday, November 6

New York, August 24, 2016 — Four days after winning the USA’s first-ever Olympic gold medal in triathlon, Gwen Jorgensen will shift gears to begin training to make her marathon debut at the 2016 TCS New York City Marathon on Sunday, November 6, it was announced by New York Road Runners today. “What a thrill it is…

Altra Footwear’s Ian Sharman Wins Leadville Trail 100 Run for Two Consecutive Years; Fellow Altra Athlete Kyle Pietari Takes Second

(Logan, UT August 24, 2016) –  Altra’s Elite athlete, British-born Ian Sharman, carried his country’s flag across the finish line for his second consecutive Leadville 100 win. Sharman has dominated this trail race for the last four years, placing first in 2013, third in 2014 and first again in 2015 and 2016. But placing first for a…

Beachbody Performance Debuts Roster of Pros and Icons For Triathlon Sponsorships

Santa Monica, CA, August 24, 2016 – Beachbody Performance™ announced today new partnerships with several professional triathletes and luminaries of the multisport world. From podium-topping pros like Joe Gambles to celebrated world champions and Hall of Famers like Michellie Jones and Siri Lindley, the eight athletes selected represent some of the world’s most celebrated triathlon talent, and a continuation…

How to Improve Your Events With Data

If you feel like everywhere you turn, all you hear about is, “data, data, data,” it’s for very good reason. Key insights into your event, the events your peers are organizing and the endurance industry at large will have a huge effect on the performance of your event. More relevant data absolutely could be the…

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