Daily Archives: August 18, 2016

ATRA Trail Town moves to Michigan

Each month, the American Trail Running Association features a different town in its online Trail News section at www.trailrunner.com. Moving around the country, a recent feature landed in Houghton, Michigan, chosen for its great trails, and unique region situated on the Upper Peninsula of the 26th state to enter the Union. Houghton is dubbed the…

Pearl Izumi Focuses on Cycling Business

Louisville, Colo. (Aug. 18, 2016) – Over 60 years ago, Pearl Izumi founder and cyclist Kinji Shimizu redefined cycling apparel by researching new fabrics and immersing himself in studying the body in motion on a bike. His obsession to perfect performance cycling apparel began to help his son succeed as a bike racer. Shimizu’s approach built…

The Sufferfest Invades IMAXShift for Premiere of Two New Videos

SINGAPORE – The Sufferfest, creator of the world’s most intense cycling videos for individual and group training, announced today that IMAXShift in Brooklyn, New York, would be part of the World Premiere of their two latest videos, Thin Air and The Omnium, on Saturday, Sept. 24, 2016. IMAXShift is an immersive group cycling studio powered by The IMAX Experience®, providing the perfect…

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