Rudy Project Celebrates Athletes and 6X Helmet Count Achievement at 2016 IRONMAN® World Championship

Kailua-Kona, HI – Rudy Project, the #1 Most Worn Helmet at the 2016 IRONMAN® World Championship, just wrapped up an a record setting week at triathlon’s biggest event in Kona earning historic athlete finishes, unveiling new blockbuster 2017 gear, and winning LAVA Magazine’s prestigious helmet count for the sixth consecutive year. 

“We thought last year was phenomenal, but this year blew my expectations out of the water!” said Paul Craig, President and Co-Founder of Rudy Project North America. “Between winning the Kona Helmet Count for the sixth year in a row, Heather Jackson becoming the first American female to get on the podium in ten years, and the overwhelming positive response from our athletes about our new sunglass and helmet releases, I’m looking forward to 2017 as breakout year for family-owned Rudy Project…as we do battle in the world of corporate giants and public companies. I couldn’t be happier and more proud of our team as we continue to strive to provide the best and most authentic product to our loyal and growing customer base. Go Rudy!”

On the women’s side of the race, an incredible six Rudy Project athletes finished in the Top 15. Most notably, Heather Jackson finished 3^rd making her the first American female to get on the podium since Desiree Ficker in 2006. This was a historic moment for Rudy Project, as well as the sport of triathlon in the United States.

The men’s race was a real battle, but even after a troublesome fall on the bike, long-time Rudy Project pro Andy Potts pulled his race together and finished with a solid 11^th place. Matt Russell was not far behind in 12^th, an extremely impressive result as he finished 3^rd at IRONMAN® Chattanooga only two weeks prior to Kona.

Rudy Project also had the privilege of sponsoring Team Agar this year, a father-son duo that competed in the exhibition division for physically challenged athletes. Team Agar consisted of Johnny Agar, a 22-year-old with cerebral palsy, and his father Jeff. Unfortunately all did not go as planned, and Team Agar was unable to make the bike time cut-off after an unexpectedly rough 2.4 mile swim, costing them too much time to complete the race. Regardless of the outcome, Jeff and Johnny continue to inspire all those around them including the entire Team at Rudy Project. They plan on returning next year, and are already working on their training plan.

Another notable achievement came from Pierre-Marc Doyon, Rudy Project North America’s summer intern, who placed 10^th in the 25-29 age group with a time of 9:22:34 after a grueling day of racing the Big Island.

Rudy Project would like to thank all 550 Kona athletes who sported a Wingspan, Wing57, the all new Boost 01 road aero helmet, or any one of Rudy Project’s tried and trusted road helmets out on the Queen K this year. Not only did each of these competitors trust Rudy gear on one of the toughest courses out there, but they helped make our sixth Helmet Count win possible. Join the Rudy movement by checking out our all new 2017 gear on e-rudy.com or at any authorized dealer. 

About Rudy Project

Italian Crafted Sunglasses, Helmets, Googles, + Rx/Prescription Eyewear Since 1985 • 6-Time #1 Most-Worn Aero / TT Helmet at IRONMAN® World Championships • Unbeatable Replacement Lens Guarantee • www.e-rudy.com

Media Contacts:

Simone Cordery-Cotter – simone@gorace.pro 949-272-2476

Riley Lantz – rlantz@gorace.pro 949-272-2461

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